ReportedUpdated 3 Nov 2026
ASOS data breach
Data breach1 source
What happened
ASOS confirmed a data breach Tuesday after hackers sent unauthorized push notifications through its mobile app while claiming to have stolen customer data from the company's Snowflake environment.
AI summary of accepted evidence. Check the original sources for the full context.
Reported impact
An affected population has not been established in the accepted evidence.
- Data access
- unknown
Source evidence
1Read the original reporting and statements. Multiple articles may rely on the same underlying source.
ASOS is a large UK-based online fashion retailer that sells clothing, footwear, accessories, and beauty products to customers worldwide, including in the United States.
Attributed reporting
2 more excerpts
The company is now displaying an in-app notice telling customers to disregard the unauthorized push alert and not to click or engage with the external third-party link it contained.
Attributed reporting
ASOS confirmed a data breach Tuesday after hackers sent unauthorized push notifications through its mobile app while claiming to have stolen customer data from the company's Snowflake environment.
Attributed reporting
Updates and corrections
- Revision 1
Incident updated.